Have You Updated Content Development Approach As Per Google Updates?

Most of updates by Google in 2015 are related to content quality in one way or the other. The intent is to provide authentic and precise information as per users’ intent. Just included Rankbrain is sure to make the search engines smarter because of assistance from machine learning technology. Should the content development for SEO marketing – SEO services still be oriented to Google AdWords smart keywords? Some online marketers have already started a buzz about the decreasing importance of Google Keyword planner and the suggested keywords but I still believe that the fine filtered keywords still play major role in traffic pulling and website ranking.  

SEO Content Providers Need to Change Writing Approach:

Even the experienced copywriters need to change their approach. Until few years back, the focus used to be upon the strategic use of keywords at prominent spots under defined 2-3 % density in content but now the content needs to hit the intention of user. Users want the best and precise information that they need. If the content draws their attention because of the familiar keywords, words phrases, synonyms, pictures, videos etc, it is good to deliver the ranking benefits otherwise the investment for getting and sharing even the best informative content goes waste. Today, numbers of small sized content provider companies offer writing services with big promises at surprisingly low price but most of these follow traditional approach of creating content highlighting few keywords. The takeaway- Invest best for the best quality content that could engage and convince the users.

Six Critical Elements of Google Friendly Content Development:   

Before going ahead, just have peek into some content oriented algorithms updates: Hummingbird, Panda, Penguin, Quality Update etc. All of these were rolled out to punish the websites with poor quality content or using spammy tricks to appear in search results. It is the time to support the Google’s spree of search results refinement to deliver the best surfing experience to internet users. If we analyze these quality updates, we can draw a strategy for effective content writing. Here, I summarize Six Critical Elements that every SEO Content Provider should respect:

1.       Make it specific: Be intentional with a particular theme for specific audience.

2.       Make it Measurable: Install Google analytics to measure the traffic and explore the results.

3.       Make it Actionable: Don’t forget to track the published content. Act to make it noticed wide.

4.       Make it Realistic: Create the content as the mirror of business, services and the goals.  

5.       Make it Time oriented: Share the time oriented content that is expected during the particular period.   

6.       Make it SEO oriented: Users intent is important but you can't neglect the likings of search engines also.  

Three Tips To Rank Well Your Blog Content In Google

I have been freelance writer since almost fifteen years; during this period in the capacity of SEO content provider, I have created content for different purposes. Some posts got tremendous shares and likes by the readers but didn’t get much attention of Google search engine, while some posts ranked unexpectedly nice despite poor show on readers statistics. It means, there exists a ranking system for blog posts. Here, it becomes important to understand the purpose for producing and sharing quality blog content.

I don’t say that the posts getting more readership don’t rank well but the posts created with ‘Google Ranking Signals’ in mind rank well. The following three tips may help you to get your blog posts rank well.

1.       Empower The Blog Posts With Generic Search Terms & Long Phrases:

Hiring freelance content writer services is the growing trend in the every size business industry because of practical and economical benefits. In most cases, the clients share a list of few keywords, probably chosen from Google adwords results, to the hired freelance copy writer. The posts streamlined to include few top ranking keywords don’t impress search engines unless these contain generic search terms, long tail keywords and popular phrases.

2.       Blog Under Structured Inbound Marketing Strategy:    

   

‘Creating compelling posts’ has become a common topic; still, most of content writer services providers find it tough to create a post that boost the business sales instantly. Consistent blogging following the customized inbound marketing strategy gets 126% more leads.

3.       Wordpress Is Still A Versatile Choice:

Today, we have numbers of blogging platforms for blogging but Wordpress is still most powerful to help the freelance writers in blogging, SEO copywriting, SMO writing, web writing etc. Matt Cutts praised the open source blogging WordPress for being users and SEO-friendly. 

Reputation, relevancy, quality, freshness, natural, link quality not the link quantity and users intent are the elements that you should focus upon to rank your blog post rank well in search results.        

       

Six Tips For Freelance Copywriters To Improve SEO Copywriting

The ranking of any business website or blog portal is measured by the quality of information served. Today, serving the latest information is a great challenge for the website managers and SEO experts because nothing remains latest just within few seconds because repeated quick access to social media channels has become a common habit of all the mobile internet surfers. The parallel challenges to get the impressive Google rank are to create and curate the engaging digital content inspiring the users to buy, comment, share or re-visit. All these complex aspects are making the content writing a job for specialists with experience and knowledge; ultimately, quality content costs more.

Hiring freelance copywriters in India is being favoured as the most suitable solution to keep the overall promotion cost within budget. It is a good sign for the freelance copywriters or the writing services providers but they need to be extra smart in impressing the clients; following six tips may help you improve SEO copywriting:

1.       User intent decides the quality. Serve the precise and easy to understand information that the particular audience segment desires.

2.       RankBrain is the 3^rd top Google’s ranking signal to generate search results. The information   was shared in Bloomberg interview  at Google Greg Corrado. Bloomberg article confirms that Google is turning its traditional web searching methodology over to AI Machines. Use more search queries to make your content noticed by the most powerful search engine. 

3.       Keywords are still the organic part of digital content but using chasing these few words in meaningless style serves no purpose.

4.       You might have forgotten Google Panda appeared all sudden years before to shack up the ranking of even the best performers. Update your writing skill and style to respect latest Google Panda 4.2 update.

5.       Phantom II appeared in May 2015. It strikes on page level. It means you need to focus the quality of web content of each page.

6.       Media insertion has become a global practice for effective SEO copywriting. Google have started to punish self-starting videos; give an encouraging title to your video and let the user decide to play.  

Get Best Content Writer Services Without Striping The Clothes

After so many search results algorithms updates until 2016 by Google with intention to provide accurate information with minimum efforts content quality has become the only factor that affects Google results ranking and the SEO gains. Therefore, hunt for reliable source for quality content writer services never ends. Cost factor also limits the scope of ‘hit and try methodology’, hence, you need just the best SEO content provider with supportive knowledge of latest internet marketing trends and search engines’ behaviour without letting the fellow striping your clothes.

Web Content Writers Should Put Driving Force In Content:  

Today, every size business with online presence needs extra strategic efforts to influence the buying decisions; this influencing power comes from fresh and engaging content. The game of roping in few top ranking keywords in web content is over. To secure a good slot in search results, you need the action oriented audience visiting your business website and blog regularly. It means, your web content writers must be familiar with the audience, their likings and latest developments in trade. Placing ‘Call to Action’- CTA buttons at strategic locations on web page may be a task for the website design experts but driving the visitor to use this facility is the responsibility of web content writers.   

Freelance SEO content provider for tight budget promotion:  

If you have numbers of business websites and budgets for regular promotion, hiring a full time in-house SEO team may be a good choice but if the budget is also a major concern like the quality promotion, hiring freelance SEO content provider is the best choice. Freelance professionals deliver best in capacity because they need the clients; and, to perform best they keep themselves updated with latest trade development and Google algorithms to keep your online business presence better noticed and Google’s penalty safe. An experienced professional providing content writer services virtually may help you in other tasks also including website design, ecommerce design, social media solutions and search engine optimization etc; and, this extra benefit makes ‘hiring freelance copywriter’ a global trend in all the business sectors.